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Toyota, Suzuki consider new pact

By Kingsley Jeremiah   |   14 October 2016   |   2:02 am
(FILES) This file photo taken on January 10, 2012 shows the Toyota logo during the second press preview day at the 2012 North American International Auto Show in Detroit, Michigan. PHOTO: AFP / STAN HONDA

(FILES) This file photo taken on January 10, 2012 shows the Toyota logo during the second press preview day at the 2012 North American International Auto Show in Detroit, Michigan.<br />PHOTO: AFP / STAN HONDA

In a foreshadowing of a possible new alliance in the automobile industry, Toyota and Suzuki said on Wednesday that they were discussing a wide-ranging business partnership.

Experts said the pact, even a partial one, would effectively bring Suzuki into the orbit of the much larger Toyota, which regularly vies with Volkswagen to be the world’s biggest automaker.

“We are aware that the future is full of risks,” Suzuki’s chairman, Osamu Suzuki, said at a joint news conference with Toyota’s president, Akio Toyoda,


The fact that the companies’ top leaders addressed the partnership talks publicly at such an early stage was unusual, and it suggested that they were committed to completing a deal, New York said in a report

“Everything, including the possibility of a capital tie-up, will be discussed going forward,” Toyoda said.

Suzuki, in particular, has often spoken about the importance of alliances, especially for smaller manufacturers.

His company has worked with higher-volume producers before, though the marriages were sometimes rocky and one ended bitterly.

General Motors owned part of Suzuki for nearly three decades until the American carmaker’s near collapse during the global financial crisis prompted it to sell its remaining Suzuki shares in 2008.

Suzuki then turned to Volkswagen, which bought a 20 percent stake in 2009. But the alliance unraveled acrimoniously less than two years later when Volkswagen passed over Suzuki to buy small-car engines from Fiat. Suzuki said the deal had violated their partnership.

Toyota has generally avoided splashy acquisitions and global alliances, but it has been quietly strengthening its hold over other Japanese carmakers.

This year it took over its longtime affiliate Daihatsu, a minicar maker whose products compete directly with Suzuki’s.

In 2008, Toyota increased its stake in the parent company of Subaru, Fuji Heavy Industries, to 16.5 percent. Toyota and Subaru have cooperated on production and car design, including the production of a small sports car, sold as the Toyota 86 and Subaru BRZ.


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