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We will eradicate oral diseases in Nigeria by 2026, Colgate Palmolive

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Oral Care Consultant, Colgate Palmolive East and West Africa, Dr. Ogechukwu Mac Johnson, (left), Profession Manager Colgate Palmolive East and West Africa Cheslin Twigg, Marketing Director Colgate Palmolive East and West Africa, Hannah Oyebanjo, and Brand Manager Colgate Palmolive, Gbadesola Adenrele, during launching of Colgate Palmolive’s new product Maximum Cavity Protection and Sugar Acid Neutralizer toothpaste at Eko Hotel and Suites Lagos… last week.                                                                                                                                                                  PHOTO: PAUL ADUNWOKE

Oral Care Consultant, Colgate Palmolive East and West Africa, Dr. Ogechukwu Mac Johnson, (left), Profession Manager Colgate Palmolive East and West Africa Cheslin Twigg, Marketing Director Colgate Palmolive East and West Africa, Hannah Oyebanjo, and Brand Manager Colgate Palmolive, Gbadesola Adenrele, during launching of Colgate Palmolive’s new product Maximum Cavity Protection and Sugar Acid Neutralizer toothpaste at Eko Hotel and Suites Lagos… last week. PHOTO: PAUL ADUNWOKE

Officials of Colgate Palmolive Nigeria, the manufacturer of cosmetic products, at the launching of its new product Maximum Cavity Protection and Sugar Acid Neutraliser toothpaste in Lagos, reiterate that the company would eradicate oral diseases in Nigeria by 2026 especially cavity among Nigerians with the new product.

However, they stated that the company has partnered with Nigeria government, as well as Universities in Nigeria to work together with them to ensure good policies in place ultimately to eradication of oral disease in Nigeria.

According to them Colgate Palmolive Maximum Cavity Protection and Sugar Acid Neutraliser toothpaste is sold for N200 despite technology and innovations involve in it, whoever uses product would live cavity free life. It gives your teeth and gums an extra boost of protection to prevent tooth decay and cavities.

Profession Manager Colgate Palmolive East and West Africa, Cheslin Twigg, said that the new Colgate Palmolive maximum cavity protection and Sugar Acid Neutraliser toothpaste contain fluoride and fluoride makes teeth stronger and reduces pains.

Twigg moreover, informed that Colgate Palmolive maximum cavity protection and sugar acid neutraliser toothpaste should be used twice a day morning and evening for maximum protection from oral diseases and the user should have healthy and stronger teeth if used for a long period of time.

Twigg said: “It also kills bacterial in the mouth and help to reduce sugar in the body. It removes gums in the teeth”.

“Our mission is that as people begin to use the product by 2026 there would be no oral diseases in Nigeria especially cavity and children yet unborn would be free from caries. So, if their patients now, get to know about our product if would help in eradicating caries”.

“Within Africa Nigeria is the first place we launch the product the benefit is to eradication oral diseases because if you start using our product it can neutralize sugar acid that is contain in the food we eat. Some of the foods we eat decompose into sugar and sugar would generate in to acid and our new product has technology that erases caries”, he said.

Marketing director Colgate Palmolive East and West Africa, Mrs. Hannah Oyebanjo, said that Colgate Palmolive started over 50 years ago but along the line it was away because of some challenges but now the product is back to market with quality product better and strong.
Oyebanjo said: “As a business we do not intend that our products would be unaffordable that was not the intension. Yes the business was away but the business has to come back because Nigerians are in love with product and the company also like Nigeria, so we want to make the products available because of the benefits on the product.

Colgate is a quality product when it comes to input on it and innovation. Colgate leads for innovation oral care globally therefore there are many people who traveled and import the products with very high price.

Currently, our prices are more competitive Colgate products are in different segments. The recommended selling price in Nigeria is N250 so; we have made the product reachable and affordable.

It is not only toothpaste we also have Palmolive naturals moisture care bar soap with aloe and olive extracts, including toothbrush with surrounds teeth with bacterial extract action among others. Our products are very safe in terms of biology. But we need to educate the traders and consumers to know the importance of Colgate products. We are very confidence because we know that we have a great product.

Even before we started selling in Nigeria we have partnered with a global initiative called Alliance for Cavity Free Future to ensure cavity free in Nigeria and educate consumers. We have a vision to ensure that by 2026 children that would be born would not know what cavity is because we would eradicate it. Nigeria is one of the countries we have launched Alliance for Cavity Free Future chapter. We are in collaboration with Federal Ministry of health and Nigeria Dental Association.



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