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Metrowoman entrepreneur of the week: Idorenyin Eme Ugwuegbu

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Mrs Ugwuegbu is the founder of Sahara Sunrise, a company that formulates and manufactures natural skin and haircare products using Shea butter. She has 20 years experience in the industry, a Masters degree in Accounting from the University of Southern California and an entrepreneurship certificate from Enterprise Development Center.

What problem does your business solve?
Sahara Sunrise inspires confidence and enhances beauty in her customers by providing natural products that ensure glowing and healthy skin and hair.

How did you start your business venture?
When I realised that Shea butter, a product I stumbled upon by chance actually solved people’s problems, I was hooked. It was such a thrill to produce something that actually helped someone.

What are your top three skills to be a successful entrepreneur?
Marketing. Time Management. Negotiation Skills.

How do you deal with failure?
I look for the lesson learnt and go at it again.

How long do you stick with an idea before giving up?
I keep at it until I know without shadow of doubt that it is not viable.


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Idorenyin Eme Ugwuegbu
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