Makari De Suisse set to unveil new product, addresses strategies on counterfeits
In a bid to revolutionize the beauty industry and create new frontiers, Makari De Suisse is set to launch a new high-quality product, one with a powerful formulation that will be available at selected, authorized beauty stores nationwide.
Priding itself as a global prestigious skincare brand that empowers women to embrace and enhance their individual beauty, the brand offers universally appealing products created hydroquinone free and with uncompromising quality to cater to what every woman wants: to look and feel prettier, brighter, and more confident.
Since its launch in 2000, the brand has helped to revolutionize skin care for the African skin by combining traditional African, pan-African and Asian remedies with modern cosmetology.
The luxury skin care brand is now taking steps to address the surge in counterfeiting and also to rebuild trust in its customers since its launch in the Nigerian market a couple of years ago. According to the spokesperson of the company, Ezra Aini, their measures will help to combat the production and sale of substandard and counterfeit products, which has flooded the market. “We remain committed to this battle against all counterfeit Makari products nationwide. For this reason, we have partnered with two key exclusive distributors and we are pleased to announce officially that you can get authentic products with Kuddys Cosmetics and Chisuf Ventures in Nigeria,” Aini said.
He further confirmed that they have been working consistently with NAFDAC on quality control and seizure of counterfeit products being sold at key wholesale markets and retail points of purchase nationwide. “All raids have been successfully documented by the company and all the products seized, presently, some of the products seized have been taken to the NAFDAC laboratory as samples to ascertain if the products are harmful or not as this will form part of the evidence for legal action against the counterfeiters,” he said.
Aini further added that their global team would be in the country for a training with all accredited beauty representatives on Wednesday, 12th of October, 2016. The training would also have in attendance, the exclusive distributors of the brand and relevant stakeholders in the beauty industry. The training will serve as a platform to educate the representatives about the product. “We want our representatives to confidently communicate to our customers that none of our products contain hydroquinone; Hydroquinone has been tested to lead to many harmful side effects. We are all about taking the natural approach to skincare with gentle yet effective products that nourish the skin to provide you with a natural glow,” he said.