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Market Research Academy berths in Lagos to equip consultants

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Market Research Academy, a new initiative by industry experts led by qualified and experienced marketing leaders has been established in Lagos to bridge the gap in Nigeria’s consultancy business.

The Academy, established last year with base in Ikeja has Doyin Salami, an accomplished economist as chairman of the Advisory board. It was designed to technically equip and assist fresh graduates who find it difficult to fit into work places.

The academy seen as an interventionist move to close the widening knowledge gap in Nigeria’s consultancy business will also upscale the skills of practitioners especially as the market becomes more dynamic.

“Market Research Academy Lagos is a professionally run academy by industry marketing practitioners for marketing researchers. From our state of the art purposely fitted training facilities within a serene environment; we run ‘outcome’ oriented programs.

Our model is simple: we invite facilitators with hands on proven knowledge of different target topics to teach and we then leverage a central advisory board to censor and push the envelope via inclusion of new approaches and methodologies”, Seyi Adeoye, the programme director said.

According to Adeoye, the program is for graduates looking to develop a career in marketing research, persons responsible for marketing research at different organizations, marketing managers with recently expanded portfolios which include marketing research and any person looking for solid foundation in marketing research.

Attendees will have ample opportunity to exchange views and experiences with each other and faculty members in the state of the art classroom facilities located within GRA- Ikeja, Lagos.

Leading experts from industry and academy will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research that drives strategy and business growth.  They will cover these topics using real case examples, hands-on experiences.

“We hold monthly Friday evening session of rich intellectual conversation with leading minds within the industry to discuss new trends or issues as they affect both sides of the coin (clients and agencies). This vigorous mental tasking evening is interspersed with jokes, music and networking opportunities”.

He also said that the Academy works with select partner agencies and companies to offer young marketing research consultants, a month internship opportunity during which they would be exposed to real business issues, garner hands-on experiences and understand practical applications of marketing research.

The Academy’s flagship program is the 10 weeks intensive training program for experienced professionals.

This is for experienced professionals, persons responsible for marketing research at different organizations and marketing managers looking for solid foundation in marketing research.


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