Alter Ego Private Atelier Opening
On December 15 the city of Abuja welcomed the world-renowned luxury living Italian brand Alter Ego Private Atelier to the Federal Capital Territory as it opened its first African showroom. In a chat with Julia D. Lantieri, CEO, Alter Ego Project Group, she revealed the brand’s high luxury offerings of bespoke interiors, travelling cases, high technology and defined items it had been presenting in Italy, France, Monaco, Croatia, the Great Britain and Russia since inception.
The city of Abuja is renowned for many things. As a seat of power with the 3rd largest population in Nigeria, it recently added another feature to its growing list on December 15 when Alter Ego Private Atelier opened its doors to discerning guests. A global brand that is the ultimate response to sophisticated lifestyle inquiries and interpretations for royal families, international business elite, top officials and trendsetters in Italy, France, Monaco, Croatia, the Great Britain and Russia, its arrival in the exclusive Cadastral Zone neighbourhood continued its language of ultimate luxury for VIPs.
Recalling why it’s opening in Abuja, luxury expert Julia D. Lantieri said it was an idea that eventually clicked when the potential of the African market was revealed to her by CEO of the Abuja-based Black Pelican Ltd Michael Owolabi.
Both brands have teamed up as Alter Ego Private Atelier in Abuja. This recent collaboration for the Nigerian market, in the area of lifestyle solutions will offer perfection, exquisite style and elegance. It also promises exclusivity, which is already synonymous with Abuja residents, and the Alter Ego brand that is known for creating personified luxury environments including Alchymia’s high-end interiors and bespoke art objects.