How Stanbic IBTC Is Impacting Young Lives, Society Via Collaborative CSI
The key to the sustainability of any business is collaborative corporate social investments; business survival is predicated on the level of support and goodwill it enjoys from its stakeholders, particularly its host community. Stanbic IBTC understands this, which is why CSI is ingrained in its corporate philosophy rather than being an appendage to the business. “Our business philosophy is anchored on and vested in building relationships and trust with our communities and other key stakeholders,” Chief Executive, Stanbic IBTC Holdings PLC, Mr Yinka Sanni, said.
Equally important for Stanbic IBTC was the need to inspire and engage its employees, as part of its key stakeholder groups, in ongoing CSI efforts. Thus, the financial institution’s approach to CSI is two-pronged: first, its core group CSI initiatives under which its signature CSI falls, and the encouragement of staff CSI volunteerism or departmental activations. “At Stanbic IBTC, our vision recognizes that our people are our most important asset, which makes it imperative to inspire and engage employees in ongoing CSI efforts to make a meaningful impact,” Sanni said. According to him, “Through staff CSI volunteerism or contribution alone, we have invested over N100 million towards various charitable causes under the health, education and economic empowerment portfolios year-to-date.” These causes are focused on the three core CSI pillars of Stanbic IBTC, which are Education, Health and Economic Empowerment.
Stanbic IBTC’s signature CSI, tagged Together4 A Limb, although is health related, has an educational element to it. It focuses on transforming the lives of indigent children suffering limb losses, either through accidents, mismanaged injuries or congenital issues/birth defects. Such children are offered prostheses and educational trust funds by Stanbic IBTC, effectively addressing both their health and education needs. An important aspect of the signature CSI is the charity walk, organized yearly to raise awareness of the plight and, hopefully, ginger deliberate actions by government, policymakers, and the general public to address the problem.