Olivier Rousteing x NikeLab For New Collection
Olivier Rousteing, the brain behind luxury fashion brand Balmain is teaming up with Nike to create a new collection. You might think he’s too busy thinking about luxury stuff and what next Kim Kardashian is going to wear to her next, but he declared “I love football; I played football!” with unmistakably genuine enthusiasm.
The collaboration talks began almost a year ago, when Nike approached Rousteing about the possibility of working together, and the designer was thrilled. “I said yes, obviously. Nike is a great brand—more than a brand! When I was a kid, I wore Nike! I was really proud that they came to me.”
NikeLab x Olivier Rousteing: Football Nouveau, is a well chosen union of Nike’s technically advanced materials with Rousteing’s love of dark glamour.
Asked for his favorite creations from the collection, he cites “the body-con dress for the ladies—I am really proud of that,” and the crop top, because “it has a hip-hop dancer/singer feeling.” And, of course, he is not only the designer but also the line’s best advertisement: “I can’t wait to wear the hoodie for the men, with the gold piping and the gold swoosh!” Will he be donning this item when the Euro 2016 games come to town in June? “Yes, I usually do watch when it’s my French team playing. I am patriotic!”