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The Fashion Focused Cover Guardian Life Today

By Chidirim Ndeche 22 October 2017   |   6:00 am

The famous Karl Lagerfeld once said, “When you hear designers complaining about the challenge of their profession, you have to say: don’t get carried away—it’s only dresses.” And so, we ask ourselves, is it?

The fashion professions are one of the oldest and most trivialized professions till date. While many might underestimate the importance of the profession, fashion is certainly one of the most lucrative businesses in the world.

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Behind the scene video of fashion focused shoot for Guardian Life cover
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Known to be the most populous country in Africa, Nigeria has one of the newest promising fashion industries on the continent, with the Heineken Lagos Fashion and Design Week (HLFDW) taking centre stage each year. Although the country is known for its abundance of oil, fashion is slowly pushing its way to the forefront as there are many opportunities for the country's economy.

Last year, Oluwadamilola Osuade, Ntukokwu Obinna Samuel, Seun Morafa, Moturayo Augusto and Emmanual Okoro emerged as the HLFDW Fashion Focus finalists. The designers, who have undergone mentorship by key players in the Nigerian fashion industry, are looking forward to showcasing their collections at the 2017 HLFDW next week.

Guardian Life had a chat with the designers who talked about their HLFDW Fashion Focus experience and challenges in the industry thus far.

So be sure to pick up a copy of today’s magazine in vendor stands nationwide. (Tip: It’s in the Guardian Nigeria newspaper.)


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