Will Rihanna Bashing Snapchat For Promoting Domestic Violence Kill The App?
Rihanna posted a comment about Snapchat, a social media application, and some of her fans took it as a direction to delete the app.
Snapchat recently released an advertisement that appeared to mock the pop star’s domestic violence incident with her former boyfriend, R&B singer Chris Brown.
In 2009, Brown pleaded guilty to assaulting Rihanna in 2009 when a photo of her bruised face was released; the incident made headlines around the world.
The ad was for a game called “Would You Rather?” and featured photos of the two singers, asking users if they would rather “Slap Rihanna” or “Punch Chris Brown”. Both ad and game, however, were not affiliated with Snapchat.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
Snapchat apologised for the ad, saying it was “disgusting and never should have appeared on our service.” In a statement, the company said:
“We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
This, however, didn’t stop the pop singer from speaking out. She wrote:
“I know you know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!
“You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! Shame on you. Throw the whole app-oligy away.”
Shares of Snap Inc (SNAP.N), the company that makes the app, went down by 4.7 percent in trading.
This comes at a particularly difficult time for the company, after its shares lost about $1.5 billion in market value in February after social media celebrity Kylie Jenner, who has over 105 million Instagram followers, tweeted that she did not like Snapchat’s redesign.
Dozens of fans also tweeted that they were following Rihanna’s call to delete the Snapchat app.
— Nicollette Williams (@nicollettemw) March 15, 2018
Rihanna said delete Snapchat so guess what I’m doing!!! #Navy
— Joe Budden (@JoeBudden) March 15, 2018
Had to install Snapchat just to uninstall it cuz Rihanna said so. Damn!!
— Consumer of Tide Pods (@crustychuck) March 15, 2018
y’all thought kylie killed snapchat, but rihanna dragged it to the grave! RIP september 2011-march 2018 pic.twitter.com/GXGMnWe6Zx
— cozy spice (@sydegee) March 15, 2018
My wife said i gotta delete Snapchat, and this app ain’t about to break up our happy home. I’m with you, boo @rihanna
— Kazeem Famuyide (@RealLifeKaz) March 15, 2018