With an economy in recession and companies cutting marketing communication budget, Chief Executive Officer of Noah’s Ark, Mr. Lanre Adisa, has said that for agencies to keep afloat in these tough time...
Uplifting journalism through reward system
As the Fourth Estate of the realm with the constitutional duty of monitoring governance, the media has a wholesome responsibility that is at variance with remuneration. In fact, the media does not enjoy the benefits and emoluments other arms of government enjoy.
When a brand goes extra mile to reward customers
In Nigeria, like in other climes, the common practice in consumer marketing is to roll out one form of promotion or the other. For product brands, especially, the objective of that strategy is either to increase sales...
NUJ, NAWOJ to provide 800 houses to journalists
On arriving Abaren village, one would think that a festival was taking place; the large gathering of happy people, the beautiful and colourful dancers basking...
‘Why outdoor agencies need to merge’
Chairman of Troika Group, Mr. Biodun Shobanjo, has said that the proliferation of outdoor agencies in the face of dwindling patronage would lead to the closure of some agencies...
Why personal brand is important
The second edition of BrandMe Class, an idea that debuted last year to help develop more practical programmes that will give young business owners access to knowledge, skills on personal branding and business branding will hold on Friday, July 22 with focus on how to build a bankable brand.
PRNigeria wins 2016 global PR award on crisis management
The International Public Relations Association (IPRA), London has announced the counter- insurgency campaigns by PRNigeria as the winner of this year’s Golden World Award...
Gatekeeping in the newsroom, experience of The Guardian, 33 years on
The 33 years of the paper has seen it pass through some transformation, with each editor bringing to bear his personal philosophy to rub on the overall philosophy and what The Guardian stands for as an organisation.
Inspiration FM… promoting morals, preserving family values
The Group General Manager of Inspiration FM. Mr Charles Supo-Orija has said that his organisation is out to re-enact the core values of morality amongst the adolescents, the youth and older people.