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CHI honoured at top 50 brands Nigeria awards

By Daniel Anazia
28 October 2017   |   4:10 am
Leading consumer goods firm and manufacturers of juices, diary, beverages and snacks, Chi Limited, was recognised as Most Innovative Brand at the Top 50 Brands Nigeria Awards held in Lagos recently.

Chi Limited Managing Director, Mr. Deepanjan Roy, while expressing delight at the award, commended the organisers for creating an invaluable platform to celebrate brands at the forefront of their respective segments.

Leading consumer goods firm and manufacturers of juices, diary, beverages and snacks, Chi Limited, was recognised as Most Innovative Brand at the Top 50 Brands Nigeria Awards held in Lagos recently.

Its Managing Director, Mr. Deepanjan Roy, while expressing delight at the award, commended the organisers for creating an invaluable platform to celebrate brands at the forefront of their respective segments.

He said: “For us at Chi Limited, these awards will inspire us on our journey of innovation-driven success.

“We are passionate about our brands like Chivita and Hollandia and the strategic innovations that ensure a competitive advantage that places us second to none.

“We will remain steadfast in our commitment to healthy and superior products that add value and exceed consumer expectations.”

In addition to the award, the firm had in recent times, being honoured as the ‘Most Innovative Fast Moving Consumer Goods (FMCG) Company,’ at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017, and ‘Best Brand Equity Awards’ in juice category at the Best Brand Equity Awards 2016.

According to the CEO, Top 50 Brands Nigeria, Taiwo Oluboyede: “The brands honoured at this year’s edition have transcended their product/services categories and mean much more to the consumers.

“Specifically, Chivita and Hollandia have been outstanding in this regard through a consistent delivery of innovative product variants that have become household names in Nigeria.”

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