Dufil launches my indomie my style campaign
Dufil Prima Foods Plc has flagged off its new recipe campaign tagged, My Indomie My Style, a campaign set to enlighten consumers on various creative, healthy and more nutritious ways of enjoying Indomie noodles.
The recipe campaign will encourage and enlighten consumers on how to compliment Indomie noodles with other food ingredients such as eggs, plantain, sweet potatoes, coconut, kilishi, panla, mosa, dankwa, beske and various vegetables resulting in a more delicious and nutritious meal that can be eaten at any time of the day.
According to the Head of Marketing, Indomie, Manpreet Singh, “We want our consumers to choose from the variety of noodles alongside indigenous or foreign recipes to prepare their own kind of meal to suit their taste.” Also speaking on the campaign, the brand manager, Onome Asagbra, said, “Preparing Indomie noodles with your own personal twist resonates with everyone and consumers can track Indomie noodles social media handles and Youtube channel where our official chef shares videos of the diverse recipes for cooking and serving Indomie.”
He added that the brand is also currently running the campaign online where everyone can share short videos of their special Indomie recipes to win amazing prizes. According to him, “There are several Indomie inspired recipes online that our consumers can learn from and tweak to create their own custom made meal.”
The campaign will run till the end of June 2018 and at the end, an aggregate of the top recipes will be compiled into an ‘Indomie Cook Book’ which will be shared with consumers.
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