Guinness Nigeria unveils Royal Kingdom Lager in Benin
Guinness Nigeria Plc has unveiled a new brand ‘Royal Kingdom lager’ with visits to the Edo State governor and the Benin monarch to showcase the rich blend of the beer.
Speaking during the visits, Mr. Babatunde Savage, chairman Guinness Nigeria Board Of Directors, said: “Royal Kingdom is our way of connecting with a community we have been part of – since 1974 when our brewery was built in Benin. We appreciate the strength of character, rich cultural heritage of the great people of both Edo and Delta.
“The birth of this brand stems from our long-standing relationship and progressive involvement in the economic advancement of these states as a corporate citizen.
It is to also consummate our appreciation of the sterling characteristics and qualities of the great people of both Edo and Delta states. Hence, our decision in crafting an indigenous lager which alludes to the rich cultural heritage and great qualities of the people.”
The Oba of Benin, Oba Ewuare II while welcoming the Guinness team to his palace said, “we are proud of a beer like Royal Kingdom. We respect and honour our roots, history, culture and tradition.
We are pleased that Guinness Nigeria is uplifting and promoting Edo culture and traditions. We believe that every day is a step forward and by investing in our land they play an active role in pursuing our desired future.”
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