Recession: Guinness reiterates commitment to grow investment in Nigeria
The Managing Director of the company, Mr Peter Ndegwa, gave the assurance in Enugu on Tuesday during the launch of its latest brand, ‘Malta Guinness Herbs Lite’.
Ndegwa said that the company would only invest in a business that would survive the future and bring hope to job seekers.
He said that though the Nigerian economy was going through turbulence, it would not stop the company from investing in the country.
“Our brands have been here for 66 years and we will continue to invest and innovate in years to come.
“Guinness malt drink has been here for 25 years and it is the oldest,” the MD said.
He said that Guinness was working towards ensuring that 75 per cent of the contents of its products was sourced locally, adding that such would promote industralisation and agriculture in the country.
“Currently, 55 per cent of our raw materials is sourced locally but our commitment is to increase it to 75 per cent by 2019.
“Innovation is very important and we are always looking for choice and value for our consumers,” Ndegwa said.
Unveiling the product, the Director of Innovation, Mrs Jody Ike, said the Malta Guinness Herbs Lite was for a segment of people that would prefer low sugar intake.
Ike said with eight grams of sugar, the product was the only less sugar malt product in the country, adding that the product complied with quality assurance specifications.
“This product has a classic taste and would offer consumers more choice. It is a brand in the malt family and we are offering our consumers at an affordable price,” Ike said.
In an interview with the News Agency of Nigeria (NAN), the State Coordinator of the Standards Organisation of Nigeria (SON), Mr Qasseem Yahya, said the organisation would commence the local certification of the product.
Yahya said that Guinness was an international brand that complied with international standards, adding that the product was fit for consumption.