Dubai’s Meraas launches La Mer mixed development project
La Mer, a world-class beachfront developed by Meraas to diversify the fabric of Dubai’s offering to visitors and residents, has opened its first phase to the public.
Stretching out into the ocean from the prestigious Jumeira 1 neighbourhood, the breath-taking destination promises to be an inspiring environment, while setting a new global benchmark for beachfront developments with its uninterrupted views of the Arabian Gulf and iconic city skyline. Spanning 13.4 million square feet of existing and reclaimed land, and located between Pearl Jumeira and Jumeira Bay.
La Mer offers a unique lifestyle that complements one of the most sought-after districts in Dubai. Spread over three areas – La Mer South, La Mer North and The Wharf – La Mer takes its inspiration from the way the sea embraces driftwood, timber, rusted metal, barrels and other items, brought by the tide to shore, many of which form the main elements of the built-up environment. This theme is visible through the architecture and public spaces, creating a welcoming and carefree place where people can feel at ease and celebrate life from the moment they set foot in the destination.
Surrounded by almost 2.5 kilometres of relaxing sandy beaches and situated a stone’s throw away from points of interest such as the Etihad Museum and the Dubai Water Canal, the shopping, dining and entertainment areas at La Mer will open to the public in two phases. The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities, that act as a meeting point for people to enjoy a great time, whether they are visiting La Mer to eat, play or unwind.
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