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Adetiba, Eyitayo onboard OneLifeLiveThem global campaign


Kemi Adetiba

As part of its commitment to recognise and celebrate individual’s multi-talents, understanding that people are not defined by one thing they do rather all they do, Remy Martin in October 2015, launched its global campaign #OneLifeLiveThem in Nigeria.

Since its inception the brand through the campaign has selected and celebrated different individuals that embody its message purpose, and to this end, Kemi Adetiba and Temitayo Eyitayo were unveiled as the newest set of influencers to join the campaign this year.

Through the campaign, whisky brand remains committed to identifying and celebrating people who are not defined by one skill or talent but are pursuing several things and succeeding in them. The campaign urges all to be on the lookout for multi-talented influencers, who will be recognised and celebrated over the coming months.

From a Law Degree to broadcasting and then filmmaking, Kemi Adetiba has been able to transition successfully and seamlessly from one field of expertise to another. She started out as a radio host at Rhythm FM, she moved on to be in front of the camera, hosting shows like Studio 53 and Temptation Nigeria on pay TV channels before enrolling in the New York Film Academy.

As a strong advocate for women empowerment, Adetiba has established herself as a media powerhouse with her works nominated and won several awards including ‘Best Music Video Director’ at City People Entertainment Award (2014).

Her first feature film The Wedding Party has the current record of the highest-grossing Nollywood film. She also hosts her own web-series on YouTube called Things Kemi Cooks, where she shares famous recipes made her own way.

Though a Business Administration graduate, Temitayo Eyitayo delved into the fashion industry in 2012 with his bespoke casual wear line called 24, which has go on to become one of the most sought after names in the industry. The brand boasts of whooping sales of over 2000 items in its first two months of existence.

With a successful track record in his business, Eyitayo started business advisory and consultation for other brands; championing sales boost through design and production management. Not one to rest on his oars, he took up the reins of his family business and applied his marketing prowess in exposing the business to new markets.

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