Alu, Odiete grab ThatAmazingWoman reward

One of Nigeria celebrity artistes, Aituaje Iruobe, known as Waje, recently set the stage for the celebration of motherhood. The songstress, in a rare show of emotion, laden by powerful and motivational words, celebrated her mother, whom she described as ‘one in a million’.

The campaign kick-started what will become a life-changing moment for no less than 10 persons, who smiled home, as Baileys Nigeria rewarded them with half a million naira each in the maiden edition of its Mother’s Day celebration, tagged #ThatAmazingWoman.

One of the winners, Alu Chinwe, a mother of triplet, said, “it was tough, as a mother of triplet with little cash to take care of them. I leave my children with my mother to go out and work, but my story changed just by posting the picture of my mother online revealing how caring she’s being. I was going through Instagram and came cross a picture posted by a friend, who asked everyone to like her picture, but I decided to upload the picture of my mother, when I saw Waje’s picture and comment on Instagram for the campaign and the reward attached to the competition. I asked my friends and followers to like mine. I am happy, I can give back to my mother, who helped to take care of my triplet and still have something for my children.”

The story of how Ese Odiete, a lady who participated in the completion to raise money for her friend, Joy Amadi, instead of her mother, was also commended. She said, “I posted the picture of my friend and what has happened to her. She lost her job and ended up having nothing to do. She decided to follow her passion, which is to set up a fashion label instead of searching for jobs. I entered into this competition to help her achieve that dream. I thought of the best way to help her, so, when the completion came up before the Mother’s day celebration and I am happy she won.”

According to the brand Manager, Ufoma Lily Udjor, the online competition was a campaign to draw people’s attention on the need to celebrate and recognise women’s struggle in the society. “It was a competition we had online, we encouraged people to upload picture of the amazing women in their lives which can either be their mother, sister, mentor or friend; ten persons with the highest number of likes on Facebook, Instagram and twitter at the eve Mothers day celebration emerged victorious.

“We believe the world is a better place when women are happy; our women are very strong and we have to be thankful for all they have done and their contribution toward their child’s development. Wishing our women a happy mother’s day is not enough that’s why we reflected on what to do, change the game or what people sees as the normal thing,” she said.

On how the competition started, she remarked, “we were inspired by Waje’s story, passion, work and her journey. They represent to us, another beautiful story of how when women shine and how beautiful their world is. In the society we find ourselves today, it is not easy to come out to tell the story; it resonates with us and with every other woman in the society.”