Another brand ambassadorial role for Flavour N’Abania

Nigerian Breweries Plc, ‎leading and largest brewing company in the country, has announced frontline hiplife exponent, Flavour N’Abania as brand ambassador for it South-East leading beer brand, Life Continental Beer.

The brand which has been for years the preferred beer by the Igbo man, made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of the region.

Speaking at a press conference organised to unveil the Ada Ada crooner, Corporate Affairs Adviser, Nigerian Breweries Plc, Kufre Ekanem said, “We are excited to announce today, that Flavour has joined the Life Continental Beer family as brand ambassador. Flavour, who is known globally for his unique ability to sing fluently in the Igbo language, strongly represents what the brand stands for.”

“This partnership underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise-values, which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man,” he added.

Flavour, expressed his excitement said: “For me, joining the Life Continental beer team feels like I have found my way back home. The brand has always been a symbol of the Igbo heritage. If you go anywhere and you hear Life Continental Beer, at once, the Igbo man and his entrepreneurial spirit comes to mind. I’m very proud to be associated with a beer I can finally call my own, a beer that pushes the frontiers of progress.”

The deal which was signed at the Nigerian Breweries Plc corporate head office in Lagos is to run for two years during which Flavour will appear in Life Continental Beer advertising and marketing campaigns. He will also feature in the brand’s online assets and make special appearances at events.