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‘Chivita 100% or Nothing’ Campaign Goes Online

By Ntia Usukuma
10 October 2015   |   1:11 am
Chi Limited, a market leader in Nigeria’s juices and fruit drinks market, has flooded the digital media with its new marketing communication campaign tagged ‘Chivita 100% or Nothing’ as part of effort to reinforce its brand proposition and strengthen the credential of the brand in the marketplace.

ChivitaChi Limited, a market leader in Nigeria’s juices and fruit drinks market, has flooded the digital media with its new marketing communication campaign tagged ‘Chivita 100% or Nothing’ as part of effort to reinforce its brand proposition and strengthen the credential of the brand in the marketplace.

The campaign, which was earlier deployed massively through television, out of home, consumer activation and point of sales initiatives demonstrates the brand’s commitment to quality and excellence

Renowned for its no added sugar, no preservatives and no colouring mantra, the Chivita 100% or nothing campaign reinforces Chivita 100% as the best quality fruit juice in the market as well as reiterates its partnership with Manchester United in an engaging way.

Already, the commercial is generating a lot of buzz across the digital platform a visit to the YouTube page where the commercial has been uploaded showed an upsurge in viewers. The commercial, which is also airing on terrestrial as well as satellite television stations in Nigeria, has also created visibility and positive talkability amongst consumers.

Speaking on the huge impact of the campaign, Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya said: “This campaign highlights Chivita 100% with purity, commitment and nothing but the best which is its recipe for premium quality, thereby providing all the ingredients for success, achievement and leadership.”

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