Etihad Airways sponsors celebrity designer Julien Macdonald’s show at London Fashion Week
Following the successful host of its state-of-the-art Innovation Training Academy in Abu Dhabi, Etihad Airways, the national carrier of the United Arab Emirates and the official airline partner of London Fashion Week, have sponsored the Julien Macdonald’s fashion show, where the celebrity designer presented his SS17 Collection.
In attendance at the exclusive event were eminent personalities including the renowned stylist, Karl Plewka, fashion and lifestyle media, up-and-coming Emirati and Arab fashion designers, regional social influencers, corporate partners and Etihad Airways employees.
The airline seized the opportunity to screen its new promotional fashion film, titled ‘Runway to Runway’, which was launched September 7, on the opening night of NYFW: The Shows in New York.
Featuring 17 of Macdonald’s couture outfits, and WME | IMG models, the short in-flight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.
The film, directed by award-winning director, Paul Butterworth, also features unique integrations with global brands IWC Schaffhausen and BMW.
Highlights of the evening was a catwalk show presenting outfits created by talented local fashion designers and brands including Endemage, Twisted Roots, Taller Marmo, Noora Hefzi, Kage, Effa, Bambah, Jelena Bin Drai, Baruni, Dima Ayad, Madiyah Al Sharqi, and Sem Sem.
The celebrated designer also hosted an intimate VIP after party for the fashion community and Etihad Airways VIP guests.
Last week, Etihad Airways and Julien Macdonald hosted a celebration of fashion at the airline’s state-of-the-art Innovation Training Academy in Abu Dhabi with the designer flying in especially for the event from New York.
Etihad Airways is a sponsor of 17 annual Fashion Weeks around the world, in partnership with WME | IMG.
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