Mr. Eazi keeps everything chilled as he brings Accra to Lagos in mixtape
2016 Headies Next Rated, and Soundcity MVP Awards 2016 Best New Artiste of the Year, Oluwatosin Oluwole Ajibade well known as Mr. Eazi, has opened about his career growth and what defines his music style. Speaking in an interview with Julie Adenuga of Beats 1, a 24/7 music radio owned and operated by Apple Incorporated, the Hollup crooner referred to his brand of songs as ‘Banku Music’, which is basically a fusion of many sounds.
According to him, every sound is a representation of his cool personality. “I think it’s a mixture of everything, because first on the root of everything, it’s the drum patterns, you know if you listen to all of my records, you could sum it up to one particular drum pattern and that’s the crust of everything, and then my ABC nurse rhythm lyrics,” he said.
He add, “You know my hooks, I just keep everything chilled and that’s my personality. I bring my personality on the record, so I feel like it’s everything; from the melody to the lingo, but at the crust, it’s really those drums; it’s really the drum pattern.”
Mr. Eazi’s success has been attributed to a lot of things in life — time, chance, sweet music, his stars, and readiness of the industry to embrace a new sound. Some music analysts placed his success to people’s acceptance, and opined that everyone got hold of his brand of music because they wanted to.
For an artiste to break out in Nigeria, everything has to align. One good single would have to pick up, be promoted and penetrate the market; fans have to love the sound and the complete music, and in many cases, they have to connect with the artiste.
Eazi had all of this when Skin Tight broke through from Ghana into the Nigerian market. The opening lines of the song instantly connected with the music: “If you give your heart to me…” The tempo of the song is in the mid-range and fit perfectly into the new wave that was beginning to occupy the collective playlists.
The Star Boy Records artiste has had a huge amount of mentoring in both the Ghanaian and Nigerian music and sounds, and he attributes his Ghana to Lagos mixtape, to some of his music experiences in these cities.
According to a post he published a week ago on his Instagram page, the 11-track project is expected to be release today. He said, “Majorly the music started picking up in Accra, and then it came to London you know and I started recording a lot of music here but then it went to Nigeria, you know Nigeria, once Nigeria found Mr Eazi it was wooooo… not letting me go, so I started spending a lot of time in Lagos, started doing more gigs out there.”
“I ended up the year winning like the two most sought after awards by a new artiste, did my headline show, and you know I just feel like I had to tell the story of Accra to Lagos, and come back to talk about London. So since Accra and Lagos are the top two cities feeling Mr Eazi, let me just give them sounds, let me just take them on a journey, sonically from Accra to Lagos,” he added.
He schooled Nigerian stars and upcoming acts on the concept of releasing new music, as he out-released everyone with hits singles. From Hollup to Anointing, down to Bankulize remix, Sample You, Skin Tight, he kept releasing personal music for his fans.
The real schooling came through collaborations, as he appeared on more collaborations than any other buzzing artistes in 2016. He has made songs with Eugy, IllBliss, Reminisce, Solidstar, Del’B, Rayce, Shatta Wale, DJ Neptune, DJ Spinall, Terry G, Lil Kesh, Phyno, Jeed Rogers, Ko-Jo Cue, Sarkodie, PhizBarz, Sheunakamura and many others recorded.
He has also recorded with Rudimental, Anne-Marie, Giggs, Riton and others, that are yet to be released. There is still Skin Tight remix to be done with Star Boy Records boss and Ojuelegba singer, Wizkid.
His sophomore project, Life is Eazi Vol. 1 – Lagos to Accra, is ready to go, and the EP is aggressively being promoted to all and sundry via social media, paid campaigns. Instagram, Facebook, Twitter and a host of other mediums and tools that are being deployed to prep the fans heart for the release.
With the anticipated mixtape already grossing over 200,000 in pre-order sales, the singer has gained the sort of attention worthy of the brightest in the game. The mixtape will feature inputs from producers and frontline artistes including Masterkraft, Legendury Beatz, Del B, Maleek Berry, D-tunes, Wizkid, Olamide, Medikal, Mugeez R2Beez, E-Kelly, Phyno and Falz.
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