PAN Nigeria Backs Afolayan’s The CEO

Presents Him With A Brand New Peugeot 508

In line with its commitment to the development of Nigeria’s creative industry, as well as provide support for made in Nigeria brands, Peugeot Automobile Nigeria (PAN) has thrown its weight behind Kunle Afolayan’s latest movie, The CEO.

Already, an agreement between both parties was recently signed in Abuja, during the official unveiling of the newly modified Peugeot 508, where the Managing Director of PAN Nigeria Ibrahim Boyi extolled the virtues of Afolayan, who has made the country proud in the business of filmmaking.

The ceremony also witnessed the official presentation of a brand new Peugeot 508 (2016 edition) to Afolayan as a way of sealing the relationship, which is likely to be extended to other Nigerian filmmakers.

While announcing the resolve of the automobile company to partner the filmmaker in his latest movie The CEO, Boyi explained that, “We are proud to partner with people, who have achieved and maintained certain levels of success, so our choice of partnering with him is not accidental. We are interested in delivering value, quality and standards comparable to the level of care and professionalism he (Afolayan) places in his productions,” he said.

With the agreement, Peugeot cars will feature prominently in The CEO, which stare notable movie stars such as multiple Grammy award-winner Angelique Kidjo, Nigerian-born U.K.-based actor, Wale Ojo, Haitian actor, Jimmy Jean-Louis, Fatym Layache, Nico Ranagio, Kemi Lala Akindoju and Hilda Dokubo.

In his response, Afolayan, who described himself as an average car lover, praised the innovations and safety measures of the new edition of Peugeot brands, urging the automobile company to sustain its support for the creative industry.

“This means that the industry is opening up to partnership with the corporate world and it means that production level will always be at the top this for me is taking it to the next level,” Afolayan said.

Giving insight to the new movie, which was partly shot in Nigeria, South Africa and Ivory Coast, the filmmaker said, “Just expect a film like never before; October 1 is good, but The CEO is better,” he declared.

The CEO tells the story of TransWire Communications, a global phone network with major operation in Nigeria. The CEO, an expatriate, has retired hence the Global Chairman has decided to send five nominees amongst his most senior level staff across Africa on a leadership course in order to determine which one to appoint as the new CEO of Nigeria.

Kola Alabi: Nigerian, male, playboy, charming; along with Jomo Wangai: Kenyan, male, reserved; troubled; Eloise Toure: Ivorian, female, attractive, tenacious; Yasmin Raggi: Moroccan, female, beautiful, secretive; Riikard Van Outen: South African, white, male, unassuming, ambitious.

All five arrive from their respective destinations and check into the beach resort, where the course is holding. Though they all appear cordial and chummy with each other, they all know what is at stake – they each desperately want the CEO’s chair. And to this purpose, they attempt to covertly outdo one another throughout the duration of the course.

Assisted by LISA, HR Coordinator for TransWire Global, the course tutor, the mysterious Dr. Amet Zimmerman, starts off the course by making all five executives indulge in a round of the child’s game of musical chairs. He uses this method to psychologically study each candidate’s modus operandi.

One by one, each candidate begins to be eliminated, until there are only two left. It then turns into a psychological game of sudden death! But who is really behind the mysterious and fatal occurrences? It is obvious that someone is trying to stab everyone else in the back so as to assert himself for the prime position… a candidate who will go to the extent of murder in order to emerge as the new CEO.

Meanwhile, the new and improved Peugeot 508 2016 edition, which runs on Euro 5 engine, is outstanding for its extremely pure efficiency and high standard in emission control. Assembled locally at the Kaduna plant as successor to the Peugeot 508 2013 model, the new car is built with 100 per cent quality comparable to Peugeot factory in France and in accordance to global quality standard of the Peugeot brand.