‘MTN Business’ Stimulates Mobile Advertising In Nigeria

THE increasing spate at which critical daily activities are being done on the go in the world today has made it worthwhile for individuals, particularly marketing professionals interested in delivering effective integrated marketing communications campaigns, to look in the direction of mobile devices.

  This was the key message at the recently held Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa.

  The forum further highlighted the value of the MTN Mobile Ads service, which offers advertisers and brands an opportunity to connect directly with mobile phone users. The service includes an array of channels that can be mixed and matched to create different levels of engagement.

  Speaking at the forum, acting Chief Enterprise Solutions Officer, MTN Nigeria, Mr. Tsola Barrow, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offers a world of opportunities, in addition to the benefits associated with other traditional means of advertising.

  “This service leverages the combined potential of the mobile phone, the world’s most personal device, and the largest family of mobile subscribers in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria is committed to adding value to lives and helping to drive the growth of Nigerian businesses by delivering tailor-made, productivity-enhancing solutions to every part of this vast country,” Barrow stated.

  In his presentation, CEO, InTarget Africa, Mr. Lazarus Muchenje, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform.