Sony Music makes Wizkid ‘top priority’

With no grandiose announcement to his official signing to RCA Records, and the apparent delay to get stuff out from him lingered until Daddy Yo came in last December, not many believed that Caro singer, Wizkid is a Sony artiste.

Wizzy’s opted to keep mute about his mega deal with the American major entertainment label, whilst choosing to work publicly and drop no record. But with the release of ‘Daddy Yo’, which was produced by Dre Skull, there has been some activity going on in his career.

While fans and the world took time to acquaint themselves with the pop singer’s reggaeton influence on the song, they were confronted with a new reality: Hush up the silence, another collaboration between Wizkid and Drake.

The new single, had its unfinished version leaked on the internet. Sony Music in a swift reaction scrubbed the internet of every available file, while also hastening the release of the single.

The song was recently sent to radio stations in the US and UK, and an official date for the release has been planned. The roll-out of the single is really on, and the video has already been planned. There is a call for cast models, who would want to take part in the video for the single. Similar thing is happening for his recently released single with Jamaican top act, Vybz Kartel.

In 2016, Wizkid travelled the length of the globe, chasing collaborations and getting hyped across social media by stars. He did get himself some success with his part on Drake’s One Dance, and had a hit with Tinie Tempah to subsist on.

Wizzy is opening the year 2017 with more activity than he had at this time last year. This, RCA executives, Peter Edge and Tom Corson has confirmed. Music Business Worldwide in recent interview inferred with informed sources that the record label has Wizkid as one of its priorities. Other artistes include Miley Cyrus, Pink and Bryson Tiller.

“New RCA priorities in 2017 include 18-year-old Texan Khalid; All My Friends singer Tinashe, Nigerian One Dance collaborator Wizkid, hip-hop artiste Goldlink and band Muna – while we can also expect new records from Bryson Tiller, Pink and perhaps from Miley Cyrus, who’s started work on her RCA follow-up to Bangerz.”

Wizkid at the beginning of the year promised four mixtapes, and further revealed that one of those projects would be collaboration with Wande Coal. There have been calls from music enthusiasts for the singer to drop more hits to justify his current high-flying position. With Sony Music renewed commitment to the Starboy Records boss career, fans are certain to get more than they expect.