Why Campari chose Tu-face as brand ambassador, by Ajao
The Head of Marketing of Brian Munro, the company handlers Campari in Nigeria, Abayomi Ajao, has revealed the reason for the choice of Tu-face Idibia as the face of Campari in Nigeria.
Ajao spoke recently at the fourth edition of the Nigerian Entertainment Conference held at the Landmark Centre, Oniru, Lagos, where the legendary pop star, Tu-face Idibia was announced as the first ever Nigerian ambassador for Campari.
According to Ajao, “the brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we began to look around and ask why can’t Africa have its own Campari ambassador? Why can’t the ambassador come from Nigeria? So, this evening, we are pleased to announce to you that from this year 2016, the ‘African Queen’ singer, 2baba is the Campari ambassador for Nigeria.”
Ajao also explained that the choice was further reinforced by the fact that Tu-face Idibia and the Campari brand have many common traits.
He explained further: “We believe that 2baba has a lot that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success. 2baba is a stylish person, a humble person. Campari is that brand that’s subtle. We feel that 2baba is a charismatic person; we feel that he has the energy; he has everything to collaborate with. So, on behalf of the company, I announce to you 2baba Innocent Ujah Idibai as our ambassador.”
Ajao also revealed that Tu-face emerged from a keenly contested list of competitive superstars and icons selected across Africa because of his cheer personality, ground breaking innovativeness, achievements, consistency and geographical reach.
“Those Campari-like traits made him the man for the enviable role that has been played by prominent global stars,” he added.
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