Atunda Entertainment partners Cocody on talent development, tourism
In line with it’s resolve to help nurture fresh talents in different field of the creative industry, Atunda Entertainment, an activation arm of Motherland Beckons, has signed an historical pact with Cocody, a suburb and one of the 10 urban communes of Abidjan in Cote D’ Ivoire. The agreement offers the group the opportunity to hunt for and develop talents from Cocody in different creative endeavours ranging from music, acting, fine and applied acts, fashion and modeling.
Atunda Entertainment has over the years been noted for its expertise in hunting for raw talents, nurturing and promoting them to international stardom. Some of the talents stars currently on its stable include Olo Omidan Bata (bata drummer) and Anu, Lady Ekwe (percussionist) with Adigun Olohun Iyo (soloist) and Ara (Thunder, the latest female potter rave).
The agreement, which was signed by the Mayor, N’ Goan Aka Kacou and the founder of Atunda Entertainment, Otunba Wanle Akinboboye, with the director of cabinet of the Mayor, Ambassador Koffi Y. Charles and both the Ambassadors of Nigeria to Cote D’ Ivoire, Mrs. Ifeoma Akabogu – Chinwuba and that of Cote D’ Ivoire to Nigeria, Kone Maman Toure, in attendance, is to allow Atunda Entertainment deploy its expertise in building a colony of talented stars for Cocody.
Part of the MoU is for the outfit to use its expertise to develop music, movies, comedy, fashion and model stars infusing them with both Nigeria and Cote D’ Ivoire culture. This has been aptly described as Cote D’ Ivoire/Nigeria amamlgation through creative arts and tourism. It would be recalled that Atunda Entertainment had signed similar pact with the government of Tanzanian.
The deal allows for the joint production and promotion of films and other creative works using Nigeria and Cote D’ Ivoire cultural elements and flavours both in Nigeria and Cote D’ Ivoire. Besides infusing local contents in the artistes, they are also expected to be imbued with international standard and over the years build the discovered talents into international stardom.
The Mayor of Cocody, who was elated by the new move expressed delight over the prospect of the joint venture and confidence in the creative ability of Atunda Entertainment to undertake the joint venture and deliver on the aspiration of his community, as he so much desire his people, particularly the youth, to be productively engaged and exposed to the international community.
Also expected to benefit from this deal is the tourism industry of the community and that of Nigeria, as tour packages promoting both countries are to be designed, marketed and executed by both countries. Cocody obviously presents a window of opportunity for both business travellers and leisure seekers as the community is richly endowed. One of its unique features is the abundance of suffusing mansions, while it is home to many wealthy and business moguls, ambassadors, political and public figures.
Besides it richly laid colonial styled architectural structures, which are very attractive and inviting, the town’s landscape is a blend appealing attraction. The Abidjan Zoo, which is noted for its rich variety of flora and fauna such as forest elephant, hippotamus, West African chimpanzee, leopard and hyena, is another attraction in Cocody.