Maxima productions premieres The Condo, unveils Dream Abode
After weeks on working on set, Maxima Integrated Media, the producer of Allison’s Stand, has finally premiered its latest situational comedy series, The Condo. Held at the Wheatbaker Hotel, Ikoyi, Lagos, the premiere also witnessed the unveiling of Dream Abode, a TV show/a radio/online show that aims at changing the narrative & re-orientating the African youths on real estate & interior design related matters.
Anchored by comedian Ushbebe, the evening attracted guests from both the entertainment industry, who were present to see the new sitcom, as well as top players in the real estate and interior decoration sector such as MD/CEO of Adam & Eve, Mrs Ogunlesi, who will be playing a major role in Dream Abode. Also present at the screening are some of the cast members of The Condo, including Frank Donga, Binta Ayo Mogaji, Chris Okagbue, Tope Tedela and Mumbi Maina.
Written by Funmi Morgan, directed by Yemi Morgan and produced by Femi Ogundoro, The Condo is a situational comedy with subtle elements of drama. Each episode exudes realism laced with sophistication, sassiness and class. The delivery of cast is witty, fluid and convincingly captivating.
Speaking at the event, the MD of Maxima Integrated Media, Femi Ogundoro informed that Dream Abode is not just a TV show, a radio show or an online platform.
“It’s actually a campaign with the primary objective of changing the narrative & re-orientating the African youths on real estate & interior design related matters – starting with three countries: Nigeria, Ghana and Kenya, while The Condo is a situational comedy series, an interplay & balance of two different worlds of character/personalities.”
On why he came up with the idea of TV show and the choice of the three countries for a start, the producer of Allison’s Stand explained, “We discovered that in those countries, we practically live the same kind of lifestyle, except that Kenyans are more conservative; Ghanaians are also a bit conservative compared to Nigerians. But with all that affluence and opportunities at the disposal of Nigerians, we cannot boast of being ahead of those other countries, in terms of investment. A number of people that are open to it, they quickly do it. But those that are not doing it, it’s not like they are not aware, but it’s not part of their value system. They don’t see the need for it,” he said.
The focus of the campaign, according to Ogundoro, “is to re-orientate our people; let us open their minds to possibilities. If you check it, the wealthy have 24 hours and you have 24 hours. They have one head and you have one head; it’s for you to develop it. So, let’s disabuse our minds from that entitlement mentality and start investing the right way.”
To ensure the programme gets to target audience, especially in Nigeria, Dream Abode will be on TV stations, radio stations and online, where professionals and hosts will be sharing ideas with viewers.
“We are using AIT and we are almost finalising that of Channels and African Magic. For radio, it’s going to be running on Wazobia FM, with Lolo (Omotunde) as the host. We also have on Nigeria Info with Onimisi Adaba, who will be hosting the show weekly. The interesting thing about this is that they are stories. We are just saying, ‘those things you discuss in your closet, bring them on the table and they will be trashed out.’ Online, it will be on www.dreamabode.tv. The idea is to ensure that we reach as much people as possible.”
Meanwhile, The Condon, which is a sitcom, is expected to downplay the seriousness of the Dream Abode initiative by adding entertainment, while still driving the message.
“People like drama and The Condo is on the lighter note; it focuses more on the young people and how they live their lives. You have the likes of Frank Donga, Chris Okagbue and Mumbi Maina from Kenya. They will discuss a number of issues ranging from relationship to dependency etc. It’s just to entertain people, but in a very subtle way, educate them on the basis for having a place called theirs,” he said.