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S’Africa-based Sisqo In Collabo With KC

By Anote Ajeluorou
17 October 2015   |   1:04 am
THE success of Nigerian Afro-hiphop music continues to be a beacon for all of Africa. Just last week Nigerian-born Christopher Nwaogwugwu, popular known in South African music and entertainment circles as Sisqo, came calling with the Malawian artiste Dan Lu (Daniel Lutani) on his Sisqo Production label based in Johannesburg, South Africa.
Kcee

Kcee

Nigeria Hub Of African Music, says Malawian Dan Lu
THE success of Nigerian Afro-hiphop music continues to be a beacon for all of Africa. Just last week Nigerian-born Christopher Nwaogwugwu, popular known in South African music and entertainment circles as Sisqo, came calling with the Malawian artiste Dan Lu (Daniel Lutani) on his Sisqo Production label based in Johannesburg, South Africa. Sisqo and Dan Lu had come to finalise arrangements with Limpopo crooner, KC, on a music collaboration the duo are convinced would cement the bludgeoning cultural ties across Africa.

Dan Lu was first to acknowledge the immensity of Nigeria’s music and the staggering influence it was having on the continent’s music direction. According to the Malawian, “Nigeria is the hub of music and entertainment in Africa. We need to tap from your wealth of experience and prowess”.

Sisqo said his label, Sisqo Production, signs music artistes from the continent and beyond, but had failed in his previous attempts to enter the Nigerian market because of what he termed the unfriendly business model being operated in the country of his birth. Currently, Sisqo said he has three other S’Africa-based Nigerians on his label who are making a mark.

For Dan Lu who performs Afro-pop with a blend of Malawian traditional music called Magange, said, “Nigeria is a great country. In Malawi we respect your artistes. KC and 2Face are the biggest. We want to collaborate with artistes in Nigeria. I believe it will change my outlook in music. I’m happy to be here. We chose KC because he’s making so much noise (impact) in Malawi. He’s the right man for us. We love him”.

Sisqo said Dan Lu’s intended collaboration with KC was at the instance of the Limpopo exponent while he was in South Africa. It was there he heard Dan Lu sing and fell in love with his music and subsequently invited them over to Nigeria.

Sisqo

Sisqo

With the collaboration with KC, Sisqo said it was his chance once again to break into the Nigerian music market where he’d failed previously. As he put it, “I tried to break into the Nigerian market in 2013, but I found it difficult. The task was too hard. The way we do stuff in South Africa is not the same here in Nigeria. There are a lot of challenges breaking in here. They want you coming in to start from scratch. Sisqo is already big in South Africa and I didn’t feel that I could fit in.

Now, I have taken my time to repackage myself and study the game here in Nigeria. I have been away from Nigeria for 16 years. One thing I found difficult to do was being advised that I had to pay music pirates to pirate my songs and sell them to be popular. They said I couldn’t arrest music pirates. I told them I couldn’t do that. In South Africa we look for pirates and arrest them. Why should I pay pirates to pirate my music when I should be arresting them?

On what he was putting on the music table Malawi to bear on the collaboration, Dan Lu said music in his country “was going somewhere because of Nigeria’s music influence. Africa is one; that is why we are here. In Malawi we’re God-fearing; we respect ourselves. Our songs try to change someone’s life; there’s some comfort to be had in the music. Love message is what I have brought from Malawi to Nigerians”.
Sisqo said he was looking to star Nollywood actors in his coming Whiplash series.

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