TELECOMmunications firm, Globacom and English Premiership side, Manchester United, have signed an agreement to extend their brand partnership for another five years.
Globacom in 2009 entered a strategic partnership with Manchester United that would see the two global brands collaborating for brand promotion and brand projection. Since then, they have collaborated on several projects, including the hosting of Globacom subscribers in Old Trafford, the home of Manchester United to watch the team’s Barclays Premier League home games and European Champions League matches.
The agreement also provides for the Glo Soccer Academy, a reality TV show created by Globacom, which gives aspiring young footballers in West Africa the opportunity to win a once-in-a-life-time trip to the UK to train with Manchester United Soccer Schools coaches in the UK.
According to Manchester United Group Managing Director, Richard Arnold, “Manchester United is pleased to be extending its relationship with Globacom. Over the past six years, the partnership has given ambition and inspiration to the youth of West Africa.
We are looking forward to building on this achievement during the next phase of our partnership. Regional Chief Marketing Officer for Globacom, Ashok Israni, also said that Manchester United remains one of the biggest clubs in world football.
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