Fans laud Guinness as ‘Every Minute Made of Black’ promo ends
Participants of the Barclays Premier League football promo, ‘Every Minute Made of Black,’ have applauded Guinness Plc for the fun and experience it presented where they had the chances to win loads of instant free airtime and cash prizes. The promo ended with the close of the season.
The ‘Every Minute Made of Black,’ which witnessed massive involvement of consumers, saw Guinness Plc giving out over N56 million to 580 lucky winners of N100, 000 and over 1.3 million airtime winners.
The season recorded a total of 1,200 goals scored in 379 games and 172 penalties played and unexpectedly Leicester City emerged winner of the 2015/16 season, displacing favourites like Chelsea, Manchester City, Manchester United and Arsenal FC.
Closing the campaign in a grand style, the Guinness criss-crossed the entire length and breadth of the nation starting with Lagos, Port Harcourt, Abuja, Enugu, Benin to celebrate its teeming and loyal winners by providing magical football moments.
A delighted Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, who spoke on her experience on the promo, said: “The Guinness football promotion was an opportunity for Guinness to connect with the massive passion point of Nigerians, which is football and we believe we have achieved this. The promo connected millions of Nigerians and their favourite BPL teams, for us at Guinness, nothing can be more exciting.”
While also commending the consumers for active participation across the country, the Senior Brand Manager, Guinness, Mr. Kunle Faloye, said, “the promo was aimed at creating magical football experiences and making every match day truly made of black. We thank consumers for participating massively in the promo.”
Many of the winners, who have all claimed their instant airtime and cash prizes, noted that the promo was indeed worthwhile and praised Guinness for the prompt redemption of all prizes.
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