Guinness re-launches promo to reward football-loving consumers
Guinness Nigeria Plc., has re-launched its football promo tagged ‘Every Minute Made of Black 2.0.’
The competition tagged: Every Minute Made of Black 2.0, is a consumer football promotion conceived to reward loyal football fans and give them an intense experience that represents the bold, iconic beer.
According to the Marketing Manager, Guinness, Mr. Uche Onwudiwe, “We have a great property with our broadcast sponsorship of the Barclays Premier League on DSTV and we want to leverage the opportunity to engage fans at home, in bars and viewing centers, giving them a stake in the game and the chance to win great prizes. This is truly an innovative promotion, consumers participated greatly in last season and the feedback was amazing, we believe that creates more exciting ways for Guinness lovers to watch the BPL games this season.”
Commenting on how to participate in the promo, Onwudiwe said that, “During the campaign period, consumers are expected to find a unique code under the crown cork of all Guinness promotional bottles. Text the code plus the team’s name to 1759, if the minute under your crown matches the minute a goal is scored by the selected team, then you will win N1000 airtime instantly”.
“Another new and exciting twist to this year’s campaign is the ‘Be Our Next MatchDay Millionaire’ big cash reward as every entry automatically qualifies for the weekend grand draw, where two (2) people will share N2, 000,000 cash reward; that is N1, 000, 000 per person, but you have to participate to win”, said Onwudiwe.
“This is not just an ordinary consumer promo; Guinness is rewarding Nigerians for their passion and giving them one more reason to look forward to every match day experience and enjoy their favourite BPL games. If you believe that a goal could be scored during your minute, then there’s nothing stopping that from happening – it’s all about your knowledge of the game,” he added.