Guinness has joined forces with Anoela Cards, a woman-owned greeting card company, to emphasise its commitment to inclusion, diversity and cultural richness while honouring extraordinary women who inspire on a daily basis.

Guinness proudly announces its groundbreaking partnership with SevereNature, a global homegrown streetwear brand. As the number one premium stout loved by millions of Nigerians, we created the Black Shines Brightest Campaign to show our commitment to inclusion, diversity, and cultural vibrancy. This collaboration highlights a pivotal moment in Nigerian fashion, blending two cultural mavericks into a single movement.

Guinness has launched a new football viewing experience called ‘Guinness Matchday’ that gives fans an unforgettable experience. The Guinness Matchday will put the fan at the heart of the viewing experience with a state-of-the-art sound system, high-definition screens, comfortable social seating, and a Guinness 360° bar that gives fans uninterrupted views of different matches on display. The live football viewing experience will initially kick off in Lagos and Nairobi and will later be rolled out to other locations across the continent, including Ghana, Uganda, and Cameroon.