UPS set to host brand2wealth seminar for small businesses
UPS has assured of its readiness to host the annual Corporate Social Investment Initiative, which aims to empower small and medium enterprises.
The 3Ps of Nation Branding three
This is the last in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. We must brand ourselves as a people, our cities by way of destination branding, and our products as proudly Nigerian brands.
Nigerian animators confront challenges of funding in a depressed economy
Over the years, the Nigerian animation industry has been clamouring for support from benevolent individuals, corporate bodies and the government. But such pleas have always received little of no attention as most people see animation as a waste of time and resources.
Bring back our children!
Children’s Day got me thinking of just how we have got it wrong with our children. They are completely lost and the result is evident all around us. As a people, we have abandoned our cultural identity and as a nation we have become a laughing stock to the rest of the world.
Help! Our brands are promoting laziness
It is no longer news that you don’t need to work hard to become rich in Nigeria. There are now many options to work, as a way of becoming rich. Thanks to our brands and their lazy managers. Brand building is now little more than throwing millionaire promos at your customers at least once a year.
Aspiring president, what is your vision?
As we close in on 2019 and the political players are getting set for another electoral campaign, this is the question we must ask those who seek our mandate to lead this nation.
Please, sack all special advisers!
The cheapest commodity in the world today is advice. It is always readily available for free. Thanks to Google. So why do political leaders appoint numerous special advisers? Like many vocations, the job of the special adviser has become archaic and has long been rendered useless by technology. The only people who don’t realise it…
Embassies of shame
A video went viral concerning our embassy in London. It shows a protest in front of the embassy by a number of Nigerians. Using a public address system...
Ban Uber now!
The concept of the transportation app has come to stay, and I am sure there are many Nigerian companies who can easily provide this platform.