The 3Ps of Nation Branding three
This is the last in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. We must brand ourselves as a people, our cities by way of destination branding, and our products as proudly Nigerian brands.
Nigerian animators confront challenges of funding in a depressed economy
Over the years, the Nigerian animation industry has been clamouring for support from benevolent individuals, corporate bodies and the government. But such pleas have always received little of no attention as most people see animation as a waste of time and resources.
Bring back our children!
Children’s Day got me thinking of just how we have got it wrong with our children. They are completely lost and the result is evident all around us. As a people, we have abandoned our cultural identity and as a nation we have become a laughing stock to the rest of the world.
Help! Our brands are promoting laziness
It is no longer news that you don’t need to work hard to become rich in Nigeria. There are now many options to work, as a way of becoming rich. Thanks to our brands and their lazy managers. Brand building is now little more than throwing millionaire promos at your customers at least once a year.
Brand Lagos and the Greedy Landlords at Alausa
When the Lekki Toll Plaza was commissioned about ten years ago, I said the entire project was driven by greed. Today, we see even greater greed in the manic drive for revenues.
Please, sack all special advisers!
The cheapest commodity in the world today is advice. It is always readily available for free. Thanks to Google. So why do political leaders appoint numerous special advisers? Like many vocations, the job of the special adviser has become archaic and has long been rendered useless by technology. The only people who don’t realise it…
Let’s forget about ‘Change’
At the Academy of Branding, we are taught that branding is about keeping your promises. One definition of branding even has it that ‘a brand is a promise kept’. We know that successful brand management depends on consistent credibility.
Ban Uber now!
The concept of the transportation app has come to stay, and I am sure there are many Nigerian companies who can easily provide this platform.
Is our brand of democracy a theocracy?
We are said to be the largest black democracy in the world, which is quite an achievement. But what brand of democracy do we operate?