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Anger over MultiChoice Tariff Hike, NBC Calms Nerves

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DStvNIGERIANS have reacted angrily to the planned tariff hike by MultiChoice Africa’ Digital Satellite Television (DStv) and warned they may be compelled to ditch the pay-tv platform if it goes ahead with the increase in April.

MultiChoice Nigeria, has however defended the hike assuring its customers of best intentions and commitment to Nigeria which is demonstrated through continuous investments in the country.

Elsewhere, Nigeria Broadcasting Commission (NBC) said that it will ensure the Nigerians get fair and better service from all service providers.

But a cross section of Nigerians who spoke to Nigeria CommunicationsWeek blamed the government for failing to call the pay-tv platform to order.

It would be recalled that MultiChoice Africa, with over two million subscribers in Nigeria, on March 3, 2015 announced a price increase for DStv, which takes effect from April 1.

The price increase will set the DStv premium, which is currently at $77/monthly to $81/monthly.
The increment is the same across other DStv packages and bouquets, and between five to 10 per cent increase, but comes with ShortsTV, Ginx TV and Eurochannel as additional channels.

Friday Ukah, an Akure based businessman who expressed his displeasure over the in panned increase, simply said, “Although I am using GOtv, but on the increase of their tariff, then we will shift over to StarTimes or ConSat decoder. ‎Because it is not a monopoly business”.

Peter Asolo, a Lagos resident claimed that DStv does not have any major infrastructure investment in Nigeria and they do not need it, because they are using satellite signal.

For Vivian Chidinma said, “The increase in tariff may bring the all expected competition, because Nigerians may embrace other platforms like ACTv, StarTimes, while new investors might emerge.

However, Ms. Caroline Oghuma, public relations manager at MultiChoice Nigeria, had in a press statement said, “MultiChoice implements annual subscription price increase in all its operating countries, however, a price increase was not implemented in Nigeria last year.”

When contacted, Mr. Awwalu Salihu, director and head, Public Affairs at the Nigeria Broadcasting Commission (NBC), confirmed to Nigeria CommunicationsWeek that the Commission had received several complaints from subscribers of the Multichoice Nigeria services of DSTV, and Details Nigeria Limited of GOTV, expressing displeasure at the proposed increase in subscription fees by the companies.

Salihu added that the purpose of setting up the NBC to regulate broadcasting is to ensure that the Nigerian public on whose behalf it is managing the spectrum, gets served well, and “we are determined to do that. “.



3 Comments
  • Ehi Ehinomhen

    The NBC has failed woefully to regulate Multichoice. Already, Nigerians do not enjoy some service features that other countries, especially SA, enjoys though our rates are higher. It is unfortunate the regulatory bodies like the NBC have consistently failed to serve the interest of Nigerians. Customers should seek other platforms like Startimes. It is time other platforms step up as well and provide a viable alternative. Nigerians are tired of these exploitation by SA companies. The NBC has been useless.

    • Osahon Ekhator

      The reason behind this increment is because, there’s no competition. A situation where there’s no competition in a business, monopoly comes the order of the day and it’s nt good for business and has a strong impact on the consumers of the product. Federal Government should bring in other investors to this sector to avoid monopoly and to also encourage competition among investors to bring better and quality service to the consumers.

  • Adiukwu Tony

    It’s very callous that Nigerians should be milked dry in this manner,having been to other countries and seen the way things are done l only but blame NBC for turning a blind eye to this daylight robbery