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Huawei to launch P10 devices in Africa by April

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Retail prices for this latest version of Huawei’s flagship smartphone series will start at US$686 for the P10, while the P10+ (64GB + 4GB) will retail for €738 and the P10+ (128GB + 6GB) for US$844.

Huawei Consumer Business Group has scheduled the Africa launch of its newest devices in the P series, the P10 and P10+, within the next ten weeks.
Global sales of the new devices, unveiled at Mobile World Congress (MWC) 2017 over the past twenty-four hours, will begin in China and Europe in March before being made available for purchase in South Africa and other parts of Africa by the end of April 2017.

Launches for Russia, other parts of Asia as well as Latin America are also set for April, according to Huawei. Richard Yu, CEO of the Huawei Consumer Business Group detailed the features of the P10 and P10+ late on Sunday afternoon in Barcelona a day ahead of the official start of the 2017 leg of MWC.

“With Huawei P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera, users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside.”

Yu emphasised the photographic features of the P10 and P10+ which include 3D facial detection technology as well as enhanced lighting effects that can be used to make subjects stand out in different lighting conditions.

Retail prices for this latest version of Huawei’s flagship smartphone series will start at US$686 for the P10, while the P10+ (64GB + 4GB) will retail for €738 and the P10+ (128GB + 6GB) for US$844.

Xu Wenwei, Chief Strategy Marketing Officer at Huawei acknowledged that many may regard the cost of the new devices as prohibitive for customers in emerging markets such as Africa. “The real challenge is how to offer smartphones with a reasonable cost and at a reasonable price.



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