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Jumia hinges growth in Africa on integrated ecosystem

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Jumia Nigeria

Electronic commerce (eCommerce) platform, Jumia has hinged its growth in Africa on the integrated and interconnected ecosystem across its 23 markets on the Continent.

Jumia Nigeria Chief Executive Officer, Juliet Anammah, who disclosed this during a tour of the company by some foreign media delegates, said the ecosystem has helped to build a solid foundation for the company in Nigeria and across Africa.

She said Jumia is supporting the growth of African companies and expanding their horizons, adding that more than 60, 000 local African companies and individuals do business on the platform.

“We built one integrated, inter-connected ecosystem that captures most of the simple day to day needs that people could do on the same platform rather than multiple platforms.

That really helps in scaling the business, building one brand across the continent and building the same experience for consumers across the continent.

Rather than just focusing on shopping, we included the other things people would normally do, including ordering food, booking flights and hotels,” she stated.

Anammah also mentioned that the deficiency of logistics infrastructure in the country should be seen as an opportunity, rather than a challenge.

She stressed that the deficit allows for the aggregation of multiple third party logistics players in the market because there are many people who have some logistics capacity, but they have not operated in an eCommerce environment.

“Infrastructure deficit is a challenge and an opportunity for the aggregation of multiple third party logistics players in the market because you do have people who have some capacity, it’s just that they have not operated in an eCommerce environment.

But we’re (Jumia) also creating a marketplace for them. We’re trying to aggregate them and create a marketplace where they can have assets like tricycles, and small vans which they can use to deliver in different parts of the country.

Then, we also provide the technology for them to be able to deliver the haulage we give them,” she stated.


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