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Jumia offers 18m Facebook users in Nigeria e-commerce Bot

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Leading electronic commerce (eCommerce) platform, Jumia has introduced Jumia Bot, Nigeria’s first e-commerce Bot.The Bot, according to Jumia, will allow shoppers carry out so many activities online, including odering of food, find fashion or electronic items and book hotels and flights by simply having an online conversation with the bot.

The innovation, powered and hosted by Facebook Messenger, was officially launched in Nigeria and will offer Nigeria’s 18 million Facebook users the ability to get their own personal Jumia shopping assistant directly on Facebook Messenger.

The Jumia Bot works by asking customers what they’re looking for, and then using their answers to uncover the best offers. For example, to get access to the best hotel and airfare deals on Facebook Messenger, a user can simply provide his or her preferred date and destination to the bot in order to see the top recommendations.

The firm explained that once a user’s criteria is selected, Jumia Bot will remember and use the research for his or her next order. The uses Artificial Intelligence (AI) and natural learning process to hone in and learn users’ preferences over.

Jumia Nigeria Chief Executive Officer, Juliet Anammah, said, “Jumia Bot has a very simple yet important objective: to help our customers get to personalized deals on Jumia Nigeria.

‘‘We are pleased to unveil this new dimension of e-shopping for the Nigerian customer, and excited about helping to pioneer the next wave of local content and tech tools within our ecosystem.”

On his part, the Head, Platform Partnerships, Middle East and Africa at Facebook, said Emeka Afigbo said, “When we launched Bot for Businesses on Messenger, our goal was to help companies make meaningful connections with their customers in order to meet their business goals.


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