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Jumia seeks country’s improved business climate


Chief Executive Officer of Jumia, Nigeria, Juliet Anammah

Electronic Commerce (eCommerce) giant, Jumia, has called for improved ease of doing business in Nigeria, for it to be able to attract more and major investments.

The Group Managing Director, Jumia, Juliet Anammah, stated this, adding that it aimed at creating a connected digital Africa, to improve people’s lives on the continent through the Internet.

Speaking on the side lines of its five year anniversary in Nigeria, Anammah said Jumia pioneered eCommerce in Nigeria, and evolved into one ecosystem. She further said this is only the beginning of a 100-year journey, and restated commitment to the Nigerian market with a promise to bring competitive deals to customers.

She added: “The success of these ventures has earned us the confidence of our investors and customers. As pioneers, Jumia has continued to champion the e-space since inception, bringing convenience to our teeming customers in Nigeria at affordable prices. We will continue to provide cutting-edge services that will propel us to greater fit in the long run.” The ventures include Jumia Travel, Jumia Classifieds, and Jumia Market.

Anammah, who was supported by the MDs of Jumia Travel, Jumia Classifieds in Nigeria and Ghana, and Jumia Market, Kushal Dutta, Akua Nyame-Mensah, and Adetayo Olabajo, respectively, said the achieved milestones were not without challenges. They include the rising cost of doing business in Nigeria, poor infrastructure and security, are some of the major challenges.

“Despite all of these, we have been able to rise above and establish ourselves as leaders in our respective industries,” Anammah said.

Akua Nyame-Mensah further remarked that customers in the comfort zone can browse through cars and houses for sale, compare prices and when satisfied, contact sellers using the Jumia website or mobile app. In the same manner, she remarked on how sellers are making use of the various Jumia online platforms, which is contributing to the growth in their sales as small and medium enterprises.

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Juliet AnammahJumia
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