LG Electronics introduces new products

Home appliances and consumer electronics giant, LG Electronics, has launched into the Nigerian market, frost-free Evercool Smart Inverter Refrigerator, which can be powered with inverter, solar panels or generator ensuring that cooling is not in any way interrupted during power cuts.

According to the Managing Director, LG Electronics West Africa Operations, Seonghak Kim, the launch of the smart inverter refrigerator is aimed at meeting the needs of Nigerian consumers distressed by constant power cuts who feel the need to have fresher foods as well as innovative technologies and products.

He said, “For us at LG Electronics, we are excited to be unveiling the much awaited LG Evercool Inverter Smart 2.0 Refrigerator specifically designed for the Nigerian market with its inverter compatibility technology to keep food fresh even during power outages. The new smart inverter compressor refrigerator fully meets international standards and is indeed one of the most advanced and energy efficient compressors you can find anywhere in the world.”

Kim adds that the new refrigerator comes with the inverter-on mode feature, which is automatically activated during power cut. “The working mechanism of ‘Inverter-On’ is based on MICOM (mini-computer), which automatically detects the change of input voltage from power-cut and converts normal mode to inverter-on mode. Inverter-On mode automatically adjusts the temperature for both fridge and freezer compartment slightly higher to use the battery longer by consuming less energy.”

In his remark, General Manager, Home Appliances Division, LG Electronics West Africa operations, Hyunwoo Jung, noted that power supply in Nigeria is unstable, and with an average blackout time of eight hours, most people have resort to inverter, solar panels or generators to ensure uninterrupted power during power cuts.

He said, “When power goes out, the LG Evercool Smart Inverter Refrigerator activates inverter-on mode; this ensures that cooling is not interrupted in anyways. This consumer-oriented mindset has been at the heart of our success from inception. LG Evercool Smart Inverter Refrigerator has come to solve the problem faced by households as a result of the constant power outage that is the reality in Nigeria today. It sets a new standard in the industry and help make lives smarter and better.”

Although there are misconceptions about the use of inverter with refrigerator as many believe it consumes more power as well as dramatically shorten the battery life. However, with the inverter-on mode in the Evercool Smart Inverter Refrigerator, it guarantees longer battery running time and optimum energy saving.

For the Managing Director, Fouani Nigeria Limited, Mohammed Fouani, the new smart inverter refrigerator comes with exciting features that make for optimum health as it keeps food fresh and healthy.

He noted that more than one billion tons of food is wasted annually in Africa due to poor storage facilities and limited cold storage, but with the new smart inverter refrigerator that comes with LED bulbs, multi air flow, moist balance crisper box which controls the humidity level in order for the vegetables and fruits to stay fresh for a long time.