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Nigerians trust mobile phones, doubt banks, says study

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A new survey has shown that Nigerians trust mobile phones more than banking institutions and that digital banking through the mobile phone is here to stay in Nigeria.

The survey which borrows significantly from an earlier study in 2013, is direct attestation of the growing influence of mobile phone and mobile money.

The study was conducted by Communication Week Media Limited, a certified global ICT company with over 20 million subscribers and publishers of Nigeria CommunicationsWeek, a fiercely independent business decision instrument with support from MobileMoneyAfrica, Africa’s leading resource for mobile financial inclusion.

The findings drew from interviews and questionnaires conducted and administered in major cities across the country.

They were asked: if they forget their mobile phones and ATM cards or cheque books, which will they go back for?

Almost all the interviewed and respondents said they will go back for their mobile phones.

The study also found that mass banking through the mobile phone is imminent in the country, if the many roadblocks to mobile banking are removed.

Emmanuel Okoegwale, lead researcher said that the report is comprehensive and is expected to guide the industry as financial institutions and mobile operators as well as users on the operations of mobile money services.

The study also supports the use of agents to reach the unbanked millions in Nigeria and suggests efforts to place Nigeria on same status with Kenya and Brazil.

According to the study, more than 70 percent of the semi urban and rural population that were interviewed completely choose to have mobile phones as the primary channel for financial services rather than visit a bank.

Another 95 per cent choose not to go back home to pick their cheque book/ savings books but will go back to pick their phones if left at home.

Mobile money service is touted as a game changer as it enable customers to conduct basic financial transactions such as mobile money account opening, buying airtime, deposit and receipt of cash, as well as pay utility bills through their mobile phones.

If implemented properly, it can offer enormous benefits to the Nigerian economy by channeling the huge funds in the informal sector through the banking system to engender economic development.

In Africa, traditional banking is not a viable option for many of the poor and those living in rural areas.

High fees, low education and literacy, as well as long distances between banking facilities get in the way of simple transactions.


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