Tecno expands beyond Africa
Taking its first official step into the international scene, mobile technology giant, TECNO Telecoms launched its flagship devices the Phantom 6 and Phantom 6 Plus, last Sunday in one of the most beautiful venues in the world, the prestigious Armani Hotel located in Burj Khalifa, Dubai.
There were more than 80 local and international media present at the launch to witness the growth of TECNO Telecoms.Among the prominent international media, the Al Khaleej, Emirates News – Dubai, One TV, the Gulf News, Deutsche Presse-Agentur DPA (German News Agency) and Xinhua News Agency – Dubai Bureau,broadcasted the international product launch live. Other notable guests at the event included Kimura Makoto, General Manager of SONY; Jeremy Doutte, CEO of Jumia; Arthur Wang, Senior Director Corporate Sales International of MediaTek; Martin Kariithi, Manager Android Partnerships for Google (West Africa) and other business partners of TECNO Telecoms. Interestingly also, popular TV personalities Mercy Aigbe and VJ Adams were also present at the event.
The dynamic mobile multinational has done well for mobile phone consumers in Africaover the last ten years.Their customized product lines focus on how to meet the needs of consumers and how to effectively serve them. After 10years of operations in Africa, TECNO has become one of the leading mobile phone manufacturers across the world.
In 2006, TECNO entered the Africa mobile market sphere and in its 10 years stay, they have delivered several high-end devices like smartphones, smart-bands and tablets with the aim of making high-end mobile devices readily available to consumers across every emerging market of the world.
In the last decade, mobile phone penetration rate in Africa has risen from 6% to 80% and TECNO Mobile being a major driver of this development is already servicing over 35 African countries while currently retaining the largest market share of 41.1% and 31.1% in Tanzania and Nigeria respectively.
Mr. Vane Ni, Deputy General Manager and Global marketing lead at TECNO Mobile said, “we are proud of what we have been able to achieve in Africa so far and we are confident that the time is right for us to duplicate the same success across other emerging markets. When we arrived Africa 10 years ago, very few people would have thought that we would grow so fast to control the largest market share of 25.3% across six major African markets – Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia”.
Today, TECNO has extended its web to more than 48 countries of the world, across the Middle East, South East Asia and South America – this has made them one of the mobile brands to reckon with, not just in Africa but also globally, while serving about 2.5 billion consumers, which is 35% of the world’s population.
The new Phantom 6 wears an ultra slim design with premium chamfered edges, spotting the TECNO brand’s first dual rear camera technology- a high definition combination of 13 mega pixel fixed-focus and 5 mega pixel auto-focus cameras with LED flash.
Taunted by some analysts as the slimmest smartphone with dual rear cameras, the Phantom 6 stomachs an expanded internal storage space – powered by 3GB RAM for smoother operations with 32GB ROM leg room, expandable to 128GB. TECNO Phantom 6 enjoys improved processor speed at 2.0GHz, MediaTek’sHelio P10 chipset.
“The TECNO Phantom 6 gives mobile consumers better stability, speed and possibly the best camera experience on mobile phone,” said Mr AttaiOguche, TECNO Deputy Marketing Lead, Nigeria