AU, AFRIMA boost creative economy
All roads lead to Lagos State, Nigeria as music lovers, cultural enthusiast and African stars in Africa and diaspora gear up towards the upcoming sixth edition of the All Africa Music Awards, AFRIMA, the continent’s biggest music event with the theme ‘Feel Africa’ is set to hold from November 20 to 23, 2019.
The awards show will feature four days of thrilling and innovative programme of activities set to cater to a wide range of audiences from entertainment to music business to tourism and destination marketing.
Kicking off the 6th AFRIMA events is the AFRIMA Welcome Soiree on Wednesday, November 20; a reception in honour of arriving AFRIMA nominees and delegates, African Union officials, members of the International Committee of AFRIMA, international and local media as well as other invited guests.
As part of its Social Responsibility Initiative, AFRIMA will visit a primary school situated in Lagos state on Thursday, November 21 to sustain the drive begun by the International Committee of AFRIMA in Gambia in 2015 to raise consciousness for the African child’s education and literacy on the continent. AFRIMA will be donating educational materials and musical instruments to a selected public school in Lagos.
The visit also creates opportunities for motivational conversations between the pupils and the delegation consisting of various African music super stars, Nigerian government officials, African Union officials, AFRIMA executives, and many other invited guests.
Setting the stage for the entertainment value the awards brings with each edition, is the AFRIMA Music Village with a change in venue to the Agege stadium, Agege Lagos, slated for Thursday, November 21. The AFRIMA Music Village is a 12-hour concert-style music festival which starts at 6.00p.m. with live performances from A-list and upcoming artistes including AFRIMA nominees, as well as past AFRIMA winners. This will be opened to devoted music lovers and promises to be an evening of high euphoria and invigorating energy. This year, the African Union, AU and International Committee of AFRIMA have decided to take the music village to the community where the people reside.