All roads lead to Kaduna for the start of the 2024 edition of the Kaduna International Film Festival (KIFF). The festival will open on Tuesday, August 27, and run till August 31 in Kaduna. Founder of the yearly festival, Audu Israel, disclosed that the festival would continue in spite of the near lack of sponsorship, because it has become a critical tool in changing the narrative of the northern part of the country as a region grappling with insecurity. Audu, also the Vice-Chairman of Nigeria Film Festivals Association (NFFA), said it would be highlighting and showcasing the rich culture of the region and its creative industry during the three-day long festival. He further stated that the forthcoming KIFF festival, holding in August, will include activities such as masterclasses to develop skills of creativity, panel sessions, seminars, film screening, exhibitions and award ceremony. According to him, the creative industry in the northern part of the country was lacking the requisite exposure to grow in spite its many talents and potential. He expressed confidence that the yearly KIFF would help in addressing the situation.