Amazon Prime Video announces exclusive licensing agreement with Anthill Studios
Global streaming service, Amazon Prime Video has closed a multi-year licensing agreement with Nigeria production studio, Anthill Studios.
Under the agreement, Prime Video will have exclusive, worldwide distribution rights to Anthill’s slate of theatrical releases, starting from this year, 2022, which will be made available to an audience of more than 200 million Prime Video members worldwide following their theatrical release in Nigeria. The deal reinforces Prime Video’s continued commitment to deliver a compelling selection of popular, premium Nollywood films to their global audience.
Prime Video’s Director of Content Acquisition and Head of Worldwide Major Studio Licensing Strategy, Ayanna Lonian, said: “We are very excited to bring Anthill’s upcoming slates of popular Nollywood movies to Prime Video customers around the world. We want to showcase the very best of Nollywood and authentic African stories to our customers and this groundbreaking deal helps us to achieve that goal.”
On his part, Founder and Creative Director of Anthill Studios, Niyi Akinmolayan, said: “Films from Anthill Studios have always excited global audiences. This is largely because we believe in the power of authentic and original stories. We also love to explore genres and go boldly where most don’t. This is why Amazon Prime Video is the right kind of home for our stories. I am really excited because with this licensing deal, we can explore more story ideas, including genres new to Nollywood like sci-fi and animation, for a global audience.