‘COVID-19 has brought growth to fragrance industry in Nigeria’

Fragrance expert at the ‘Seinde Signature Partners Dinner and Awards’ ceremony held recently at Oriental Hotel Lagos, have revealed that the emergence of the Covid-10 pandemic has given room for more growth in the fragrance industry.

In her address, the Managing Director/Chief Executive Officer, The Scent Store, Motunrayo Adebo, said the lockdown, which became necessary all over the world due to the rising cases of Covid-19, gave fragrance stores in Nigeria more visibility and attention, as fragrance lovers could no longer travel outside the country to buy fragrances.

She said: “You know with the Covid-19, and the accompanying lockdown, nobody could go out to buy perfumes. So people were searching online for places in Nigeria where they can buy perfumes.

“This has really helped those of us into perfume business and Nigeria, by extension.”

Adebo who also won the ‘Seinde_Signature Top Trade Partner’ in the first half of the year 2021, added that the fragrance industry in the country has really improved compared to what it used to be 12 years ago when she started.

“With the perfume museum innovation as brought by Mr. Seinde, it has opened Nigeria to niche brands, and is really going to get better than this. Nigeria is really taking its place in the global fragrance business, and the Covid-19 has been an advantage,” she said.

Speaking on fragrance partner’s dinner event, the Managing Director/Chief Executive Officer, Siende_Signatures, Mr. Seinde Olusola said, “This is like an interactive session with our partners which are majorly wholesalers.

“People register to become our wholesaler we don’t just sell to anybody. This is because we aren’t doing business the way everyone does business. And the award to the Scent Store is just a token of appreciation for the level of business, believe and faith they have in our brand,” he noted.