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Darling partners Patoranking on Black Girl Magic 2021


Darling Hair has partnered Patoranking on Black Girl Magic for their latest television commercial. The Black Girl Magic music video features African women in the company’s products expressing their beauty, splendor and strength, while celebrating the magic they bring.

To celebrate the partnership, the company hosted an official launch party tagged ‘Black is Beautiful’ at the Civic Center on Tuesday, July 27. The event attracted the brand’s influencers and guest appearances from celebrities like Toke Makinwa, Diane Russet (ex-BBNaija housemate), Queen Darerah, Adedoyin Adel, Juliana, Mo’Cheddah and more.

The Marketing Head of West Africa Godrej Nigeria, Ayodele Otujinrin, said, “The company’s partnership with Patoranking on Black Girl Magic reiterates its commitment to promoting the beauty of African women through gorgeous, trendy and affordable hairstyles. We are focused on touching lives through our products, our partnerships and empowering stylists through our Darling Academy Programme.”

The Business Head of West Africa, Chitwan Singh, said, “over the years, we have continued to promote beauty and confidence across Africa through different channels and platforms including the new season of Big Brother Naija. We are proud to also say we are taking this message through our products globally, with our presence in over 15 African countries.” and with the recent launch in over 300 Walmart stores in the USA.”


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