Djimon Hounsou, LÁOLÚ to launch art series on Binance NFT marketplace
Binance, a blockchain ecosystem and cryptocurrency infrastructure provider has announced that Beninese-American Hollywood star, Djimon Honsou, a model and famous Nigerian painter, LÁOLÚ will be exhibiting their digital artist series, titled “Time To Heal”, on the Binance Non-Fungible Token (NFT) marketplace.
This collaboration is for Binance Charity’s NFT For Good Campaign, which enables creators to convert their art and creativity into meaningful global action targeting social and humanitarian issues.
The exclusive artwork series “Time To Heal” will be sold in a premium auction on the Binance NFT Marketplace between November 10 and 15, 2021. A percentage of proceeds will be given to the Djimon Hounsou Foundation, a nonprofit that aims to reconnect the African Diaspora with the motherland and fight modern-day slavery and human trafficking. This is the most recent collaboration of Binance Charities NFT for good campaign, which enables creators to convert their art and creativity into meaningful global action targeting social and humanitarian issues.
In his remark, Djimon said: “I feel this compelling need, this inherent obligation to give back to my continent, to my people, and to champion the idea of reconciliation and reconnection.” says Djimon.
LÁOLÚ also said: “There is so much we can do when we come together. Through my work, I have always sought to connect the world to my Yoruba roots with this project, by sharing not only our own stories but that of the diaspora within the digital landscape.”
Emmanuel Babalola, Director at Binance Africa, said: “We are especially excited to host creators of African descent as we see the profound opportunity NFTs and the blockchain bring to the entire continent. As NFTs transform the digital art world, it is important that African creators are provided an even larger platform with optimal solutions to reach a more global audience.”
Head of Binance Charity and Binance NFT, Helen Hai, said nearly four times as many people live in modern-day slavery than during the Transatlantic Slave Trade. “We know blockchain is a powerful tool that can be used to help tackle complex and horrific social issues that ranges from tackling corruption to increasing transparency, promoting financial freedom, and providing new fundraising streams such as the recent NFT boom. This is why cross-industry collaborations such as this one between Djimon, his foundation, Láolú and Binance are essential to help harness this potential and drive forward blockchain for good.”
On November 9, 2021, Djimon and LÁOLÚ will also join Binance for a live ‘Ask Me Anything’ chat on Binance YouTube, discussing NFTs, their entrance into the crypto and blockchain space and how NFTs can impact African artists.
