Glenfiddich’s ‘What Next?’ explores journey to growth
… Set to launch Grande Couronne in Nigeria
Focused toward explorations of the uncertainties and mastery that comes with the journey to growth where reaching the top is just the beginning, the world’s most awarded single malt scotch whiskey, has hosted a two-day exclusive event themed ‘Where Next?’
The events which took place live in Abuja and Lagos on Saturday, 27, June and Saturday, July 3 2021 respectively, brought like-minded individuals together and enabled them to foster conversations about creative passions, the upcoming launch of 26-year-old Glenfiddich Grande Couronne, in Nigeria, as well as the Grand Composition, which is a series of artistic collaborations that sees a cross-cultural re-imagination of the brand’s Grande Couronne bottle design.
Glenfiddich discovered some of the world’s most exciting artists from 19 countries, including Ayoola Gbolahan from Nigeria. The brand challenged the artists to take inspiration from the original design and put their maverick eye to it by turning it into something new, celebratory, fresh, and unexpected.
The events featured roundtables spearheaded by the Grand Composition local collaborator, Ayoola Gbolahan and other Maverick collaborators who delivered powerful statements of embracing the unknown for meaningful growth.
Both events respectively started with phenomenal entertainment from the eclectic Soul music group, The Blues Project, followed by the host’s Matilda Duncan (Abuja) and Chico (Lagos), giving a detailed description of the thematic preoccupation ‘Where Next’. Guests were served a variety of Glenfiddich-infused cocktails including its signature Mint Julep and Honey Comb, the classic Whiskey Sour and all-time favorite old fashion paired perfectly with premium gourmet food by Chef Emeka in Abuja and Afrolems in Lagos. Guests were given an exclusive preview of Ayoola’s interpretation of the Grande Couronne, which was the highlight of the evening. The piece will be auctioned at the Grand Composition event scheduled to take place on Sunday, July 18, 2021, and proceeds will be donated to a charitable cause.
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