Jameson Connects returns on Independence Day

As always, Jameson Connects is set to return on Independence Day with a campaign tagged ‘Celebrating the Freedom To Be You’ which focuses on the independent spirit that appreciates what makes every Nigerian both old and young truly stand out.

The event will foster unique connections and create authentic shared moments amongst brand lovers in commemoration of Nigeria’s 61-year anniversary.

Through Jameson Connects, the brand has continued to show its commitment to celebrating the culture and heritage of Nigeria, as well as the uniqueness and individuality of the Nigerian people.

Jameson Irish Whiskey’s brand experience has become one of the most anticipated events in the country as it brings together whiskey lovers who connect over smooth Jameson, alternative fashion, gourmet junk food, alternative music, fun and alternative lifestyles.

This year’s Independence Day party will include familiar games, hair and beard grooming, a fashion pop-up, branded gifts, amazing street food and a memorable alternative music experience. Brand lovers would be treated to delicious cocktails with a Naija twist, from the crowd’s favourite Jameson Palm-wine Twist, to the spicy Jameson Zobo sour. Tickets are available online.